We base our concept on fresh and healthy Icelandic Seafood, with easy step-by-step recipes made in less than 10 minutes: a lifestyle concept that provides convenience, knowledge, health benefits and quality social time.

We make it easier for people to prepare and enjoy delicious seafood starters in a segment where people lack the knowledge and experience. Anyone can be a culinary expert with Iceland’s Finest quality products and treat their friends and family

You buy the all-inclusive starter kit, containing all the key ingredients and a recipe for a specific starter. We gather everything you need in one bag, making it convenient to
make an Icelandic Seafood Starter: Crunchy Caviar Bites, Creamy Masago Bites, Lemony Cod Liver bites”